The Dyad Research Project
November 1, 2020
THE DYAD PROJECT sounds like the title of a science fiction novel, not the unofficial name of a partnership between a fraternity and a data consulting firm. However, just as science fiction can help provide a look into the future, partnering with Dyad Strategies gives donors to the FarmHouse Foundation a glimpse how their investment will pay off for future undergraduates.
Dyad Strategies is a consulting firm based in Pensacola, Fla. Their goal is to help organizations, like FarmHouse, tell their story. Dyad looks beyond the data collected in the past, to illustrate the culture of the organizations they serve. Dyad currently works with over a dozen fraternity and sorority headquarters on applied research and membership assessment and has conducted assessment projects on over 60 college campuses in the last four years. Their services will help FarmHouse ensure that each chapter is performing in a positive manner, and help staff collect both anecdotal and quantitative data about the organization as a whole. Dyad is using a robust assessment strategy to measure several attributes of undergraduate membership and chapter culture over the next five years.
In 2019, Dyad staff members visited several FarmHouse chapters to conduct focus groups and to better understand FarmHouse’s culture and values. Starting with the fall 2020 semester, every FarmHouse undergraduate completed a confidential online survey assessment to measure the impact FarmHouse membership has on their behaviors, beliefs and values. Dyad’s standard assessment measures six different points of interest including fraternal brotherhood, sense of belonging, organizational commitment, alcohol use/consequences scale, attitudes toward hazing and motivations to join. Hazing and sexual assault are not tolerated in FarmHouse Fraternity.
Taken collectively, these measurements will allow Dyad to paint a clearer picture of how men experience their membership in FarmHouse, how those experiences vary in chapters, how those experiences can be improved, and how those experiences contribute to other areas of personal development.
Kahlin McKeown, Fraternity Assistant Executive Director for Student Engagement, is heavily involved in the partnership with Dyad. She said due to Dyad’s large reach across the fraternal industry, FarmHouse chapters are not only able to see how they compare internally to other FarmHouse chapters but also compare to other fraternities who participate in similar Dyad research.
The Fraternity staff uses all of this robust data to assist individual chapters and note changes of behavior over time. “It’s so interesting to have this information to then go to chapters and effectively help them and coach them appropriately. This data will not only speak to retention rates but allow us to provide assistance to chapters who may be under-performing. Not only are we able to identify potential issues, but we are able to better celebrate the positive stories of FarmHouse chapters and our members,” said Kahlin.
“FarmHouse is committed to providing a value-added membership experience, and we are thrilled to partner with them in that effort,” said Dyad CEO Dr. Gentry McCreary. The Dyad Research Project How a new partnership will provide donors with student-driven data “Our partnership will allow the Fraternity to focus on the things that matter most in moving the needle towards a more developmental membership experience.”
Additionally, alumni will be able to see how Foundation-sponsored leadership training and chapter consultations are impacting undergraduate members’ involvement, behavior and personal development. “We will be able to track specific leadership programs such as FarmHouse Leadership Institute, the Power of 7 and the Emerging Talent Retreat, and compare them to what members share in their survey results and look for correlations,” said Kahlin.
The Dyad project’s annual expense is $21,000 per year as a four-year longitudinal assessment project, which the Foundation Trustees have committed to be funded by donations to the FarmHouse Excellence Fund. Gabriel Eckert (Kansas State 95), IEB President, spoke very highly of the new partnership during a Zoom Q&A call on April 15, 2020, which celebrated Founders’ Day and the Foundation’s Annual Day of Giving. “We believe this partnership with Dyad will be a valuable tool to enhance our goal as a Fraternity—to be Builders of Men. I’m excited because this research project will provide new data so we can clearly articulate the outcomes achieved through FarmHouse programs, services and experiences, and link this directly back to our communications with donors to thank them for the investments they are making. I think donors will be really pleased.”